Ola is one of the world’s largest ride-hailing apps, and now, it is all set to launch in Merseyside to make life tough for its big-time opponent Uber. Ola is a prominent name among ride-hailing apps, coming from India, has won a licence to operate in Merseyside and the surrounding boroughs to give Uber an expected tough fight.
According to Ola, the Metropolitan Borough councils of Liverpool, Knowsley, Sefton, St Helens, and Wirral have permitted the transport giant for both hackney carriages and private hire cabs.
The new app is expected to start its services from March but already started onboarding drivers and staff. The Ola bosses said, “the move from Merseyside borough councils will transform the use of internet transport in all boroughs of Merseyside. It will be a beneficial thing for the people when they have the greater choice.”
They further added, “We are keen to help the community to grow by working closely with local authorities, and it is an exciting fact for us that Ola is the only app which can be used by both black cabs and private hire vehicles.”
Merseyside is the 5th UK launch of the Ola following its launch in Cardiff, Bristol, Bath, Exeter last year.